April flood waters from the Blackwater River have gradually receded in response to this week's sunshine as spring peepers scream “pick me pick me” from the wetlands surrounding campus. As I jogged across Carr Field toward the nearly full moon cresting the eastern horizon behind Gannett House during a post dinner run last night, an uncharacteristic summer-like humidity hung in the air. The peepers' relentless calls drowned out U2's "I Still Haven't Found What I'm Looking For" playing on my headphones. I strained to hear Bono’s lyrical spiritual journey as I reflected on the dichotomy of the lack of isolation I feel in my existence at Proctor and that which is clearly felt by the vast majority of individuals in our society.
As we prepare for another 60 families to arrive on campus tomorrow morning for our second Admissions Revisit Day, we can’t help but pause to consider: What attracts a family to a school like Proctor? We shared THIS POST earlier this winter as we looked at the different “pain points” we solve for families, but we also need to think on a grander scale in order to truly answer this question. Families are flocking to Proctor in record numbers because the intangibles of a Proctor education align with what our world needs most right now: good people.
The Admissions process at boarding schools has shifted considerably over the past decade with technological advancements and the advent of a common application. Students are applying to more schools, their resumes more full than ever, as they weigh options and try to find the school that will prepare them best for college and life beyond. For schools vying for the most talented, diverse, interesting group of students for the 2018-2019 school year, Revisit Days are critical to helping provide families a transparent window into who we are as a community.
The two most important days of the year are upon us: Admissions Revisit Days on Friday March 30 and Friday April 6. Over the course of these two Revisit Days, we will welcome more than 120 accepted students and their families to campus to attend classes, engage with coaches, teachers, dorm parents, and advisors, listen to student panels, and (hopefully) walk away with a deep appreciation for who Proctor is as a school.
The long-awaited admissions decision date for the independent school world has arrived. Emails were sent to all 600+ applicants at 6:00 PM this evening notifying each prospective student of our Admissions Team’s decision. We are incredibly excited about the group of individuals we have chosen to make up the Proctor Community for the 2018-2019 school year!
A "Pain Point" is not just something you describe to your podiatrist when discussing a bunion or the knot in your neck after a long day in the office. Within business schools, sales and marketing organizations, and companies across the globe, this term has become de rigueur. A pain point is the challenge a potential customer faces that will impel him or her to buy your product or subscribe to your service. A successful organization needs to solve a "pain point" in order to vie for your business. Whether we like to think of our efforts in the Admissions Office in this way or not, identifying and solving for a family’s pain point is our responsibility every time a family walks onto campus.
About a month ago, a mother robin built her nest directly above the entrance to Proctor’s Admissions Office. For days on end, I lugged a ladder out of the closet and tried to snap the perfect picture of the nest full of chicks. Alas, I was never able to capture a good enough of picture to post. Late last week, when I checked the nest on my way into the office, it was empty. Mama robin had done her job. She fiercely protected and successfully raised four babies until they were able to fly out of the nest and into a life of their own.
Comprehending the complexity of the role the advisor plays within Proctor’s educational model can only be fully understood once a family has experienced the relationship first hand. We fully recognize this is not the cliche` pitch of "You have to see it to believe it!" prospective families want to hear, but we feel strongly the only way to fully appreciate the role of the Proctor advisor in your life is to live it yourself. In the meantime, here is an open letter to incoming families from a Proctor advisor.