A "Pain Point" is not just something you describe to your podiatrist when discussing a bunion or the knot in your neck after a long day in the office. Within business schools, sales and marketing organizations, and companies across the globe, this term has become de rigueur. A pain point is the challenge a potential customer faces that will impel him or her to buy your product or subscribe to your service. A successful organization needs to solve a "pain point" in order to vie for your business. Whether we like to think of our efforts in the Admissions Office in this way or not, identifying and solving for a family’s pain point is our responsibility every time a family walks onto campus.
Last December, we announced a new resource on Proctor's website called Buy Proctor where we highlight the work of our alumni in various industries. As we enter the busyness of the holiday season, we checked in with Kelcey Loomer '96 whose jewelry business, Seed and Sky, is featured on the Buy Proctor page. Kelcey's artistic journey eventually wound its way to a home studio in Asheville, NC where she and her husband, Alex, have dedicated their life to sharing the beauty of the natural world through art. Check out what Kelcey has to say about running her own business and her relationship with Proctor.
This is not about Black Friday deals or cyber Monday’s 60% off sales. This is not about the blow up Santas or finding the house with the most light-bedazzled, roof-prancing reindeer. It’s not about the 12 days or the advent calendar. This is about an ornament, a gold snowflake found in a fleece jacket, and the 2X tree it hung on. It’s about remembering the joy that seats itself in the heart, sometimes a far corner, and how small objects and strong memories can help guide us forward.
Too often, we navigate this life of ours assuming we will be given tomorrow. We make plans for ourselves, for our families, set goals for the future. We, as we should, approach our daily life through a lens of hope, allowing ourselves to be inspired by what is possible as we push aside ‘worst case scenarios’ because we don’t want to let ourselves live in fear. And then tragedy enters our world. Optimism is dashed. The layered weight of grief consumes us. Today, we share with heavy hearts the passing of Lindsey Degon: a faculty member, sister, daughter, girl friend, mentor, friend, and fierce advocate for many of our students.
Is November more beginning or more end? Is it the wind up as in the final stages when the last notes of a song are played or the last calculus problem set of the term is completed? Or the wind up like when a baseball pitcher shifts the seams, finds the curve grip, and collects for a single pitch that is simply one of many?
On a run through Proctor’s cross country trails earlier last week, a Ted Radio Hour played on my headphones. The conversation, facilitated by Guy Raz, discussed Maslow’s hierarchy of needs and how the groundbreaking research of Abraham Maslow in the 1950s laid a foundation for modern psychology (listen to the full show here). As I plodded through the woods on the cold November morning, admiring the rusty oak leaves for their perseverance and looking ahead to Holderness Weekend, my thoughts turned to the intersection of Maslow’s hierarchy and our work at Proctor.
Proctor Academy is incredibly excited to welcome the work of MeadEaglePhotos to campus in a new art installation in the Brown Dining Commons. The exhibit, Namaste: Images of India, is the first of hopefully many visiting installations to grace the walls of the new Brown Dining Commons which opened its doors in the fall of 2016. Read on to learn more about the exhibit, the artists, and their goal of increasing conversations around diverse cultures within educational settings.
On November 11, 1919, President Woodrow Wilson declared a national celebration of Armistice Day, a day Calvin Coolidge would describe in 1926 as, "A day to be dedicated to the cause of world peace." President Eisenhower would later change the name Armistice Day to Veterans Day in 1954 recognizing all those who had served in the US Armed Forces. For the 99th year, we will observe Veterans Day as a country tomorrow, but like many federal holidays, Proctor does not cancel classes, and business continues as usual. In the midst of our busyness, we want to pause and recognize those who have served our country.