A "Pain Point" is not just something you describe to your podiatrist when discussing a bunion or the knot in your neck after a long day in the office. Within business schools, sales and marketing organizations, and companies across the globe, this term has become de rigueur. A pain point is the challenge a potential customer faces that will impel him or her to buy your product or subscribe to your service. A successful organization needs to solve a "pain point" in order to vie for your business. Whether we like to think of our efforts in the Admissions Office in this way or not, identifying and solving for a family’s pain point is our responsibility every time a family walks onto campus.
Our group of twelve rising sophomores and three faculty members just returned from Proctor’s two-week summer service trip to Guatemala. It was amazing to watch this wily, rambunctious group of 9th graders make the transition to more mature, worldly, and poised 10th graders over the past two weeks. We are excited to see these students bring their expanded worldviews and new perspectives to campus in the fall. As they share their experiences with other student groups and dive deeper into their time at Proctor, we know this trip to Guatemala will serve as an invaluable foundation as they embark on Proctor's term-long off-campus programs in the future!
As the year comes to an end and we prepare to watch the Class of 2017 head off to their many college destinations, we are always conflicted. Where is she going to college? Did he get off the waiting list at so-and-so University? Why do we do this? We cannot help ourselves. We have read the articles by Frank Bruni, analysed the data showing the lack of correlation between elite schools and economic success, and the longitudinal studies showing that happiness cannot be ranked by US News and World Report.